At CoInspire, we believe key to creating successful products starts with understanding your target customers and aligning your ideas precisely to addressing their needs. The more thoughtful you’re about product-customer alignment, the more likely your product will be used they those customers. Here is how.
Describe Your Target Customers
You can start the process by filling out the following information:
Identify customer types
First, you need to think of the types of customers your product or services is intended to support. They can be identified and named based on a number of ways:
- how they use a product (e.g., “Buyer”, “Seller”, “Consumer”, “Advertiser”)
- personality (e.g., “Thrifty Shopper”, “Careless Spender”)
- skill level (e.g. “Power User”, “Newbie User”)
- what they do for a living (e.g., “Product Manager”, “Lawyer”, “Student”)
- social role (e.g. “Husband”, “Wife”, “Children”)
For example, if yours is an eCommerce site, your target users could be “Buyer” and “Seller”; if you’re working on enterprise software, your target users could be “Product Manger” and “Software developer”; if you’re developing a financial planning tool, your target users could be defined by their personality, such as “Thrifty Shopper”, “Careless Spender”.
Who are they
Once you got the user types, for each type of users, you need to describe who they are, including one or more of the following:
- Role and responsibilities: For example, you can describe the role of a Husband, the responsibilities of a Product Manager.
- Behaviors and tasks: For example, an eBay Seller typically perform a few tasks — listing an item by taking picture and writing description, waiting for buyers to bid, answering buyer questions, and shipping the item once bought.
- Personality: For example, an Thrifty Spender is very careful about the cost and benefit tradeoff when buying things, and the purchase decision is always favor of saving money.
- Technology and tools they use: This provides a context when you think of the technology suited for the target users. For example, a Lawyer is typically less tech savvy and leverages traditional Office tools more so than a Software Developer.
Pain points and needs
You’ll then list their pain points and unmet needs that your product is expected to address. For instance, Continue reading