In a previous post we talked about high-level strategic principles that marketing should aim at in creating promotions that users pay attention to and would act upon. That is, Web marketing should work with users’ expectation and present a clear user benefit in order to engage users and drive conversion.
In this follow-up post, we’ll talk about specific, actionable content writing and creative design tips that will bring those principles to life and result in great user experience.
All of the tips below are derived from what we saw through many user interviews and reflect user opinions rather than mine.
1. Provide Only Useful Content, with Value Proposition Presented Upfront