Category Archives: New Product Strategy

Getting User and Customer Feedback: How Many Users Should We Talk to?

Most of us working on product development know the importance of getting user feedback, but how can we effectively drive actions based on user feedback? That’s the question.

One of the key questions I heard people asking is: How many users should we talk to?

The answer is, of course, it depends.

To Improve Usability, Interview as Few as Five Users Would Do

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From Customer Journey to Business Opportunities

Ever wonder how to identify business areas you should improve based on customers’/users’ true needs rather than spend money on something that doesn’t matter to them? Looking at their end-to-end journey — across all touch points¬†with your product/business — is a great way to start!

By Frank Guo

Google

Develop New Products that Customers Want – A Step-by-Step Guide

For entrepreneurs and product managers, developing new products and uncovering new markets pose great challenges, as they are in an uncharted territory with little guidance. That’s why it is particularly important to gather customer feedback to explore, validate, and improve the product vision and direction at a very early stage. However, I’ve seen many times entrepreneurs and product managers dived into UI design and coding without first evaluating the concept, the single most important step of customer validation.

Continue to read the full step-by-step guide. 

By Frank Guo

Google