Based on over a decade of of UX and customer research consulting, training, and industry experience, Frank published many professional articles and a book chapter related to user experience, consumer insight, and product strategy:
Business & uX strategy
Developing Customer Experience Ecosystem – Driving Business Results by Integrating Multiple Touch Points, Human Computer Interaction International 2013 Proceedings
Design for Facilitating eBay Transactions Using Skype, Human Computer Interaction International 2007 Proceedings.
consumer & UX research
Creating Effective Personas for Product Design: Insights from a Case Study, Human Computer Interaction International 2011 Proceedings
Online advertising and marketing
Best paper award: Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation, Human Computer Interaction International 2011 Proceedings, winning a Best Paper Award at the conference based on peer review.
Book Chapter: Best Practices for Ads in Search Results, a book chapter co-authored with Greg Nudelman in Designing Search: UX Strategies for eCommerce Success.
User Experience Research and Management of Online Advertising and Merchandising, Human Computer Interaction International 2009 Proceedings