Based on over a decade of of UX and customer research consulting, training, and industry experience, Frank published many professional articles and a book chapter related to user experience, consumer insight, and product strategy:
Business & uX strategy
Developing Customer Experience Ecosystem – Driving Business Results by Integrating Multiple Touch Points, Human Computer Interaction International 2013 Proceedings
The Four Elements of User Experience, Part I – What Are They and Why Should We Care?
The Four Elements of User Experience, Part II – Business and Design Applications
The Four Elements of User Experience, Part III – Applying This to Different Business Models
Quick Guide to Use Consumer Insight to Drive Desired Business Results
UX DESIGN
Demystifying UX Design: Common False Beliefs and Their Remedies: Don’t Go After “Simplicity”
Demystifying UX Design: Common False Beliefs and Their Remedies: Don’t Avoid High Information Density
Design for Facilitating eBay Transactions Using Skype, Human Computer Interaction International 2007 Proceedings.
consumer & UX research
Leveraging Eye Tracking to Create an Engaging User Experience, UX Magazine
Create Great UX in an Agile World by Conducting Lean UX Research, UX Magazine
Creating Effective Personas for Product Design: Insights from a Case Study, Human Computer Interaction International 2011 Proceedings
Leveraging UX Insights to Influence Product Strategy
Online advertising and marketing
Best paper award: Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation, Human Computer Interaction International 2011 Proceedings, winning a Best Paper Award at the conference based on peer review.
Book Chapter: Best Practices for Ads in Search Results, a book chapter co-authored with Greg Nudelman in Designing Search: UX Strategies for eCommerce Success.
User Experience Research and Management of Online Advertising and Merchandising, Human Computer Interaction International 2009 Proceedings
Make More Money: Best Practices for Ads in Search Results: Part 1
Make More Money: Best Practices for Ads in Search Results: Part 2
