For entrepreneurs and product managers, developing new products and uncovering new markets pose great challenges, as they are in an uncharted territory with little guidance. That’s why it is particularly important to gather customer feedback to explore, validate, and improve the product vision and direction at a very early stage. However, I’ve seen many times entrepreneurs and product managers dived into UI design and coding without first evaluating the concept, the single most important step of customer validation.
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By Frank Guo